Often times these days it’s tough to identify what group of buyers a brand is trying to target with their clothing. Their designs feel forced or unauthentic – unrelatable even. To be honest, Free People is the exact opposite. They’ve come to define effortless bohemian style and they know exactly the woman they’re representing. She’s adventurous, free and empowered. Their boho style dresses and tops are the epitome of great Summer style and it’s that focus on a specific aesthetic that draws me back to buy from them time and…